A Mobile Perspective of Healthcare's Digital Future

Posted by Doug Menzer on Nov 12, 2012 in

Thought of the day / 0 Comments

I spent a large part of my week in Las Vegas for HCIC 2012. I was particularly focused and involved with many of the discussions around Mobile Health [mHealth].

mHealth is an important communications channel that can refer to the delivery, facilitation, and management of health-related information via mobile tools including cell phones, tablets, sensors, monitors, and wireless infrastructure in general. Many points can be made about digital health, such as we're at a point where the average consumer can measure and track vital signs and other physiological data through his or her smartphone.

However, many of my healthcare clients and prospects hit a wall when mHealth is brought up. Integrating this into their communications strategies, is seen as much farther into the future and...


Smart Phones, Smart Healthcare

Posted by Doug Menzer on Oct 2, 2012 in

Thought of the day / 0 Comments

More access, discoverability and real-time push communications make mobile Health [mHealth] a hot topic. As I meet with Healthcare organizations that want to develop their own mobile apps, I turn the focus to discussing developing a strong mobile infrastructure first. An infrastructure which the organization can continue to build upon with a well prepared foundation to sustain it's innovations and communications in our increasingly mobile world.

The implications of mHealth could be far reaching. Yet, in the absence of FDA regulations, substandard apps will cease to exist and go away over time. Complex questions need to be asked. Strategies need to be developed.

Will the FDA's regulation of mobile medical apps curb the development of innovative feedback loops? FDA approval takes substantial time and money and...


Packaging Your Story: A Coordinated Approach

Posted by Doug Menzer on Jun 11, 2012 in

Tech talk / 0 Comments

ICON Interactive provides clients with a comprehensive communications platform for corporate PR, Social Media and Analytics Management to communicate to a variety of different channels, coordinate and measure the publishing activity.

Developing different content types require different skill sets, so even if you have a fabulous writer or video producer on staff, if they don't have the expertise or the time to create all you need for your communications strategy, you'll need to look at other options. Here are factors to consider in your decision on updating your current strategy.

Design a Publishing Strategy Tailored for Communications

Imagine a content management tool designed to improve internal processes. The reduced cost and overall improved brand communications to key target audiences are the best benefits...


Creating a Digital Business Strategy

Posted by Doug Menzer on May 11, 2012 in

Marketing Strategies / 0 Comments

Selecting a firm to help with search and digital campaign strategies should extend beyond increasing rankings in search engine results. The continually evolving digital landscape is driving interactive marketers to think strategic – more like business planners and less like social media and search engine optimization (SEO) experts.

Ask Four Questions for Search Marketing Success
 According to Forrester's Q2 2010 Consumer Technographics®, consumers' search engine behaviors have dramatically changed. To apply search marketing more comprehensively, businesses should ask the following questions:

1. Are they integrating Search into a business plan? Good search marketers integrate tactics with an understanding of the overall business plan. Simply put, they need to help solve business problems. A partner applying a comprehensive search marketing and digital communications plan will help...


Will consumers wag the coupon dog?

Posted by Rob Cleveland on Apr 7, 2011 in

Social Media / 0 Comments

I’m not much of a coupon clipper. Never have been. The scraps of paper, ever-elusive scissors that are never where they are supposed to be – all a recipe for frustration. And I can honestly say that I can’t remember ever being drawn to a product because of a discount in the Sunday mailer.

Having provided that disclaimer, marketers cannot avoid or ignore the collective growing power of digital coupons. The big nom du jour is, of course, Groupon. The company’s trajectory is high and fast and that success is drawing in some formidable competitors to the coupon and ad space.

And by formidable I mean one of the 800-pound social gorillas: Facebook and its real-time ads based on user wall posts and status updates....